Promoting your salon's sustainability efforts is key to connecting with conscious clients and standing out as an industry leader. By showcasing your commitment to the environment, you’ll build a stronger brand reputation and attract loyal customers who value positive change. That’s why we’ve created the Sustainable Salons Member Digital Toolkit – to help you easily share how you're creating a positive impact on our planet and your community.
Checklist
1. Create a Sustainability section on your website.
Add the Sustainable Salons logo and explainer to your homepage, in the footer, on your about page, or have a dedicated sustainability page.
Don’t forget to link to the Sustainable Salons website: https://sustainablesalons.org/.
2. Shoutout your sustainability creds on socials.
Add ‘Sustainable Salon’ or ‘We are a Sustainable Salon’ to your Instagram bio and ‘About’ section on your Facebook page. Sharing this information helps build trust with your current and potential clients, showing your commitment to making eco-conscious choices to positively impact the environment.
3. Highlight any sustainability initiatives in your salon.
Start sharing other actions you are taking in your salon on your social media and your website. Here are some suggestions:
- any water saving techniques e.g. do you use Eco-Heads?
- partnerships with sustainable businesses e.g. products with recycled packaging or colour companies that offer re-fills to save plastic.
4. Feature any eco-friendly products that you use.
Put a spotlight on products you feature in your salon on your social media and your website. Here are some suggestions:
- environmentally friendly cleaning products
- salon tools made from recycled materials.
5. Share your Impact Certificate!
Celebrate your impact by adding your individual salon impact statistics to your website, and share on your socials.
This showcases your commitment to sustainability, builds client loyalty, and attracts new clients who value businesses who are making an impact on our planet and community.
Website assets
Blurb
As a proud Sustainable Salons member, we’re committed to reducing our environmental impact by recycling up to 95% of salon waste. This partnership allows us to preserve the planet, support local communities, and lead the way in sustainable hairdressing.
Link
Link back to the Sustainable Salons so clients can visit our site to learn more about what we do and the impact our network has!
Keywords to use on our sustainability page
Looking to set up a sustainability page on your website? Use these keywords and phrases in your text to boost your visibility on Google and attract clients who care about eco-friendly practices. Incorporating the right terms can help your salon stand out in searches and connect with those seeking sustainable options.
- Sustainable Salon
- Sustainability
- Sustainable hairdresser
- Hair donation / donate hair
- Ponytail donation
- Sustainable hair salon
- Eco-friendly hair salon
- Carbon-neutral salon
- Green hair salon
- Organic hair products
- Zero waste salon
- Eco-conscious salon
- Sustainable hair treatments
- Plastic-free salon
- Sustainability-focused salon
- Sustainable beauty practices
Logo
Place our logo on your website so clients know you are a Sustainable Salon.
Social media assets
Social media copy examples
We're thrilled to announce that we've joined forces with @SustainableSalonsANZ! 🌿✨ Now, your visit to the salon not only make you look good but also do good for our planet and community. Together, we're transforming salon waste into valuable resources and making sustainability a stylish choice. 💇♀️♻️ #sustainablesalonsanz #sustainablesalons #EcoFriendlySalon #HairdressingWithPurpose
Social media content ideas
- Eco-Friendly Product Features: Highlight the sustainable products used in the salon, explaining their benefits and why you chose them over traditional options.
- Behind-the-Scenes of Recycling Efforts: Share videos or images of how you sort and recycle waste, with a spotlight on materials that are often overlooked, like hair clippings or foils.
- Staff Spotlights: Feature staff members talking about what sustainability means to them and how they contribute to the salon’s eco-friendly practices.
- Client Testimonials: Share client feedback about the salon’s sustainable practices, emphasising the positive reception from the community.
- Daily Eco Habits: Share easy, everyday changes you have implemented in the salon, like switching to digital receipts, using energy-efficient lighting, or reducing single-use plastics.
Member Instagram examples
Social media tiles & templates
As a Sustainable Salon member, you have access to these Canva templates where you can add you salon logo/name as well as any of your own images.
Stock images are provided, however it is encouraged that you use images taken in your salon.
